WEBSITE DESIGN
Elevating a Tech Agency’s Presence: Showcasing Design & Development Innovation
Overview
OVERVIEW: Impekable is an award-winning digital product agency specializing in UI UX Design, Mobile App Development & Web Development.
CHALLENGE: The Impekable team had recognized the need for a website overhaul for years, but it had been continually set aside in favor of client-facing work. The services listed on the website focused mainly on design services, rather than development, so it didn't accurately portray the full range of services the agency can provide.
SOLUTION: Given my broad experience managing website redesign projects, I took the initiative to lead the team through this brand transformation and prioritize this long-discussed internal initiative. My work on the new website attracted a new pool of high-growth clients to our agency, ultimately increasing revenue.
ROLE: Product Designer, Project Manager
TIMELINE: November 2022 - August 2023, 10 months
Project Goals
Brand Enhancement: One of our primary goals is to use the website as a platform to boost the profile of the Impekable brand.
Portfolio Showcase: We aim to make the website serve as a testament to our design capabilities, essentially acting as a dynamic resume that exhibits our best work.
User Engagement: We want the website to encourage and facilitate users to reach out to us regarding potential collaborations and projects.
Research
We started by setting clear goals for the new site and drawing inspiration from various contemporary websites. This helped us to envision the final look and functionality we aimed to achieve.
Next, we crafted a comprehensive sitemap, outlining every page that would be included on the site. This step was critical to ensure an organized and intuitive navigation structure.
Copywriting
We partnered with an SEO agency for the creation of website copy. Their expertise helped us ensure that the text for each page was not only compelling and clear but also optimized for search engines.
I created a schedule for the copywriters on which pages to prioritize and lead weekly calls with them, ensuring the team was all on the same page.
As the copy was finalized, our design team would simultaneously start designing those pages. I kept track of each page and all tasks using Clickup.
Design (UX and UI)
Using Figma, we crafted the visual identity of the site and designed the key pages. This involved selecting text styles, color schemes, iconography, headings, and more, to ensure a consistent and engaging user experience.
Development
Once the development phase was complete, we conducted a thorough quality assurance check. Each page was reviewed to ensure the copy and design were accurate and visually appealing.
Website Launch
To complete the process and launch the site, we redirected the impekable.com URL to the newly designed site. We diligently checked each page during this transition, keeping an eye out for any discrepancies and resolving them as swiftly as possible.
In Conclusion
The newly designed marketing website received high praise from both customers and internal team members. The enhanced site significantly contributed to new business opportunities, bolstered our brand presence, and made a stronger impression on potential leads. This project not only met our objectives but also set a new standard for our digital presence.
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